Okanui x Defender | Escape The Everyday Series

Australian fashion lifestyle brand Okanui has partnered with Defender to unveil a custom wrapped collaboration vehicle marking the launch of Okanui’s new storytelling campaign, “Escape The Everyday Series.” This partnership marks a major milestone for Okanui, with such strong alignment both brands champion the idea of stepping beyond the everyday and reconnecting with a sense of adventure.

The documentary style series, rolling out over several weeks, follows a strong lineup of Australians as they step outside routine and rediscover how they Escape Their Everyday.

Among the featured talent is Patrick Wood (Sydney FC), Ben Donaldson (Wallabies), and rising sporting figure Charlie Cale, with additional names to be announced as the series unfolds.

The custom Defender wrapped in collaboration with Okanui’s creative team will make its way from Sydney’s Northern Beaches to Newcastle this summer, so keep an eye out for it.

The “Escape The Everyday Series” will roll out weekly across Okanui’s social channels throughout the summer.

About Okanui
Founded in 1978, Okanui is a proud family owned Australian lifestyle brand known for its coastal inspired apparel built around comfort, quality, and timeless design.

About Defender
Defender is an iconic automotive brand recognised globally for its durability, capability, and adventurous spirit.